Relationship Between Parenting Styles And Self Esteem...

Relationship between Parenting styles and Self Esteem among Secondary School Students Maria Ashraf Malik - M.Phil Scholar, Department of Education, National University of Modern Language Islamabad, Pakistan. Mariyamalik170@gmail.com Dr. Shazia Zamir - Assistant Professor, Department of Education, National University of Modern Language Islamabad, Pakistan. Abstract: Present study was descriptive correlational in nature. It was intended to investigate the relationship between parenting styles and self-esteem. Major objective of the study was to explore the relationship between three different parenting styles (authoritative, authoritarian and permissive) with self-esteem in the context of secondary school students. A 60 item Parental Authority Questionnaire for measuring parenting style was used whereas, for the measurement of self-esteem, a self-esteem inventory consisted of 30 items was used. Sample of the study was comprised of 60 students (both male and female) studying in secondary schools located at Islamabad. Data was collected by using random sampling technique. For analysis of data descriptive statistic was used with the help of SPSS. Findings of the study revealed that there is a strong positive relationship exist between each parenting styles and self-esteem. Keywords: Authoritative Parenting Style, Authoritarian Parenting Style Permissive Parenting Style, Self Esteem, Secondary School Students. Introduction As a child born his firstShow MoreRelatedFamily Dynamics and Adolescent Conduct Disorders Among Nigerian Secondary School Students3532 Words   |  15 Pageshave conduct disorders has heightened in recent years because of the significant increase in the prevalence of deviant behaviour among students. Conduct disorder is a repetitive and persistent pattern of behaviour in which the basic rights of others or major age-appropriate societal norms or rules are violated (American Psychological Association, 2000). In Nigeria, students with conduct disorders engage in deviant behaviours such as aggression, peer cruelty, fighting, bullying or threatening othersRead MoreEffect of Gender on Self-Esteem in China1432 Words   |  6 PagesHead: VALID OR NOT Effects of Gender on Self-Esteem in China Name of Student School Abstract Six studies present varying results on the effect of gender on self-esteem. Watkins Yu (1993) found gender to have little effect on self-esteem but much on self-concept and self-satisfaction, especially among Chinese women. Zhang Leung (2002) suggested the moderating factors of gender and age in the connection between individual and collective self-esteem and life satisfaction. Their research concludedRead MoreStudent Motivation and its Effects on Student Achievement Essay2147 Words   |  9 Pagesknowledge to students, but are reflective and eager to understand their students so as to establish a culture in the classroom that supports student achievement. This paper will focus on what motivation means, how to get students motivated, and the impact of motivation on student attitude both inside and outside the classroom. Also, the paper will address the place of the parent as role model and the impact of their involvement on their children’s education. Student MotivationRead MoreEssay on The Effects of Parenting Styles on Child Outcome2101 Words   |  9 Pagescharacteristics later in life. But why is this the case? The functions that parents perform greatly influence how children develop. A tremendous amount of research has been done on the effects of parenting styles since 1966 when Diana Baumrind first published her three prototypes of parenting styles, but many parents fail to understand the power they possess in shaping the future lives of their children and the need for a responsible strategy regarding the rearing of their children. Baumrind (1967)Read Moreeffect of parenting style on the academic development of children6694 Words   |  27 PagesDictionary of contemporary English imply the father or mother of a person. It also went on to disclose its view on parenting as the skill or activity of looking after your own children. Davies (2000) opined that parenting (or child rearing is the process of promoting and supporting the physical, emotional social and intellectual development of a child from infancy to adulthood. Parenting style is a psychological contrast representing standard strategies that parents use in their child rearing (stantrockRead MoreEFFECT OF PEER PRESSURE OF STUDENTS ACADEMIC PERFORMANCE IN SECONDARY SCHOOL5933 Words   |  24 PagesCHAPTER TWO Introduction Peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of an adolescent experience. Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values. Peer pressure is commonly associated with episodes of adolescent risk taking (such as delinquency, drug abuse, sexual behaviors, and reckless driving) because these activities commonly occur in the company of peers. AffiliationRead MoreThe Cyberbullying Epidemic Essay2633 Words   |  11 Pagesresponsibility of parents and teachers to properly educate and monitor children. Bullying has increased throughout the nation and has spread worldwide and is affecting all types of people in the world. Bullying is becoming a rising problem in our school system and is significantly affecting the quality of education that children receive. Many people have different definitions of bullying. In an article by Olweus-Bullying Prevention Program defines bullying as â€Å"a person is bullied when he or sheRead MoreSchool and Home Factors Influence the Education of Children4177 Words   |  17 Pagesâ€Å"School and Home Factors Influence the Education of Children† In Malaysia, a formal children education begin at the age of 7, the informal education normally start as early as 3 years-old provided by their parents, nursery centre or kindergartens. Parents have choice whether to send their children to government school or private school. For the government school, children will receive free education supports from the government for at least 12 years starting from 6 years of primary school and 6Read MoreLiterature Review on Parenting Styles2477 Words   |  10 PagesA Review of Parenting Style, and Its Effects on Adolescent Smoking and School Achievement Joseph J. Lee The College of New Jersey Author Note This literature review was completed as an assignment for an Introduction to Counseling class at The College of New Jersey under Dr. Atsuko Seto. The use of correct APA format in both citations and general formatting, although has been evaluated prior to being turned in for grading, is not guaranteed. I would like to thank Dr. Seto and the entire CounselorRead MoreInflence of Parental Monitoring on Adolescent Decision Making9466 Words   |  38 Pagesopenly to teenagers about different aspects of relationships, by discussing the potential long-term implication of early sexual involvement, and by teaching adolescents to think critically about what they see and hear, parents can empower their teens to deal with challenges and adverse influences. CHAPTER ONE INTRODUCTION Adolescence is frequently described as a time of engaging in risk-taking behaviors. In 1996, 45 percent of high school senior students reported having tried marijuana, 30 percent

Minimum Wage Is The Minimum Amount Of Compensation An...

According to investopedia.com, â€Å"minimum wage is the minimum amount of compensation an employee must receive for performing labor. Minimum wages are typically established by contract or legislation by the government. As such, it is illegal to pay an employee.† The minimum wage is something that many people start off when commencing their own dependent life. Many lower classes depend on the minimum wage so that they can feed their families and try to live a prosperous life. The minimum wage in the United States can be underestimated, and many do not view it as an important role in the economy. The minimum wage in the U.S should be raised due to the positive effects it may have on the labor workers, the increase in productivity, and the benefits it may bring to minimum wage workers. Minimum wages are a very important aspect when it comes to evaluating the economic health of a country. The minimum wage is the one detail in a country’s economy in which many low class fa milies take into consideration. There are many families that struggle with having to buy groceries and being able to purchase items that the children require for schooling. As mentioned earlier on, the minimum wage is a substance in which many people of America live off of and hope for an increase in pay. Humans are constructed from proteins, carbon, and other scientific elements, but not require money as to make one human. The need for money in one’s life has increased over the course on this nation’s existence.Show MoreRelatedShould We Be Living Their Life? Essay1507 Words   |  7 Pagescurrently work in restaurants and other places of business within the food industry are demanding higher compensations without knowing the negative repercussions that could arise and take effect. It was recently discovered that, in 2014, around 71% of Americans favored an increase in minimum wages, yet less than half knew or understood the positive and negative effects that came wit h higher wages (procon.org). That is a very striking statistic and goes to show that people need to be educated beforeRead MoreTexas Labor Code Anti Discrimination Provisions1467 Words   |  6 Pagespeople who are infected. If companies are found to be in violation of these laws they can be held liable both locally and federally (Fox Davenport, 2013). To a small company being sued on this level can mean the end for a small company do to the amount of fines that can be levied on this company. The Texas Commission on Human Rights Act The Texas Commission on Human Rights Act or TCHRA is the state of Texas’ version of Title VII, prohibiting employment discrimination based on race, color, religionRead MoreState and Federal Systems of Government Essay1705 Words   |  7 Pagesand protect s employees from employers retaliation for exercising our rights under the laws or reporting violations to the proper authorities. As Bennett and Hartman explain, these laws Â…seek to make the power relationship between employer and employee one that is fair and equitable (Employment Law for Business, pg. 88). Employers have to adhere to these basic laws to stay out of court. In this paper I will describe how the federal and state systems of government differ in their application ofRead MoreThe Case Of Martinez V. Reemployment Assistance969 Words   |  4 PagesUnemployment compensation, currently renamed to Reemployment Assistance, is a mandated public benefit for eligible employees. Employers are required to pay unemp loyment insurance to help cover the costs of unemployment payments when employees are terminated. Business Legal Resources (2013) reviews the case of Martinez v. Reemployment Assistance Appeals Commission, Fla, which brought to light that the employer was not properly compensating Martinez according the the Fair Labor Standards Act byRead More The FLSA: Exempt Vs. Non-exempt Employees Essay903 Words   |  4 Pagessuch as overtime, minimum wages, child labor protections and equal pay. The Fair Labor Standards Act is a long and extensive document in and of itself. It defines many exceptions and exemptions. For purposes of this paper the portion of the FLSA that will be concentrated on is the difference between exempt and non-exempt employees.   Ã‚  Ã‚  Ã‚  Ã‚  Let’s begin by defining exempt and non-exempt. Non-exempt employees are those that are paid on an hourly basis and receive overtime compensation at one and one-halfRead MoreDetermining The Cost Per Hour Difference Between A Minimum Wage1183 Words   |  5 Pagesdifference between a minimum wage employee working 40 hours per week for 52 weeks located in Cornwall, Ontario and Pittsburgh Pennsylvania. The result of this report will be used for the establishment of a new distribution centre. All the elements of employee’s salary in the city of Cornwall and Pittsburgh will be covered in this report. The report will make the use of exchange rate for comparing the difference in wages in two countries now and after the completion of 5 yrs. An employee working anywhereRead MoreIndividual Employment Opportunity Act An Employer1587 Words   |  7 PagesCompensation is one of the most important aspects of business. It attracts, motivates, and retains skilled employees; therefore, evaluating compensation correctly to meet the needs of the business and satisfy the wants of the employee is also extremely important. The aspects that Echo Inc. should consider when evaluating their compensation practices are the different limitations placed on pay, the benefits that are required by the government, optional benefits, and the different pay for performanceRead MoreBenefits And Benefits Of Employee Compensation1395 Words   |  6 PagesEmployee compensation is all forms of pay and rewards which are received by employees for completing their job duties as outlined by their employer. Compensation is classified two ways, direct and indirect compensation. Direct compensation covers wages and salaries, bonuses, commissions and incenti ves. With indirect compensation, benefits are supplied by employers, and nonfinancial compensation includes recognition, rewarding jobs, and flexible work hours in order to accommodate each person’s ownRead MoreCase Study : Compensation And Walmart1291 Words   |  6 Pages Case Study 4: Compensation and Walmart Introduction Not too long ago, Wal-Mart was displayed in Fortune’s top 10 admired corporations. Wal-Mart’s founder, Mr. Sam Walton, built the company with the intent to please the community and the employees, and establish a strong corporation. His philosophy was based on innovative systematic strategies and approaches geared toward decision-making and improving the business. In recent years, there has been a decline in the corporation’s reputation, dueRead MoreLegal Aspects of Compensation and Industrial Relations1665 Words   |  7 PagesLEGAL ASPECTS OF COMPENSATION AND INDUSTRIAL RELATIONS Indian labor laws are the laws that regulate employment. These are broadly divided into 5 categories: working conditions, industrial relations, wages, welfare and social securities. Under the Constitution of India, Labor is a subject in the Concurrent List where both the Central amp; State Governments are competent to enact legislation subject to certain matters being reserved for the Centre. The Ministry of Labor and Employment has the responsibility

Invented Tradition free essay sample

Generally tradition is known as a mode of thought or behavior which has been followed or practice by people continuously from generation to generation such as custom or usage. In purpose to strengthen the above statement, by citing the general definition of the tradition, Dewan Bahasa dan Pustaka Dictionary of the fourth edition explains tradition is a common, customs, beliefs and other have perpetual succession. The of term tradition (English word) is derived from the Latin word ‘traditio’, the noun from the verb traderer or tradere literally meaning to transmit, to hand over or to give for safekeeping. While it is commonly assumed that traditions have ancient history, there are many traditions that have been invented on purpose, whether that be political or cultural [Wikipedia, 2011]. There are various views expressed by scholars and academic figures on the tradition in a society based on the eyes and fundamentalism that dominated their thinking. For instance, Eric Hobsbawm is one of Britain’s most prominent historians with his view of tradition and identity. However, he has a different perception on the meaning of tradition and this led him introduced the term of ‘invention of tradition’. According to Hobsbawm in his book entitled The Invention of Tradition (1983), tradition is something that can be constructed and institutionalized unlike the ordinary definition who thought tradition is something that the practice of generations in a society. Hobsbawm also argued that the new traditions were invented to connect people to the territories and to give sense of belonging to each other. In Europe, time of inventing tradition was took place around the 19th century. By inventing tradition, the nation will gained its legitimacy in order to build a modern nation-state. In other words, we can say that the new invented traditions enhances patriotism, loyalty, duty and the like which their function can be summarizing into three parts. Firstly as to establish or symbolize cohesion or the membership of groups; secondly, to legitimize institutions, status or relations of authority and lastly is to create beliefs, value systems and conventions of behavior. Almost all countries throughout the world create their own traditions in order to express their culture as well as specialized it from outside communities. Amongst them, Malaysia is not exception in creating its own tradition too. There are many invented tradition in Malaysia either as a whole or by the existing ethnic group. For instance, one of the most popular invented tradition among Malaysian is open house which usually held during the festive season. Besides, there are also another invented tradition that have been practice by people of Malaysia such as wearing a school uniform, wearing Batik, honor to national flag and so on. My first point on the invented tradition in Malaysia is open house. The term open house can be defined as a place or situation in which all visitors are welcome. Pursuant to the Macmillan Dictionary (2007), the term is also referred as a period of time when people are encouraged to visit a place and it is a party which we invite people to come whenever they want to during a particular time period. The reason I look open house as an invented tradition in my country because this event will be held at every festival celebration celebrated by the people of Malaysia. This is because it has become a tradition or the yearly event to Malaysia government to implement an open house nationally either during the celebration of Hari Raya, Chinese New year, Deepavali and Christmas with the hope of uniting all communities in Malaysia in order to build the country as a nation-state. The second point of the invented tradition that I have found in Malaysian culture is wearing a school uniform for student. As we know, wearing school uniforms to school whether primary or secondary school is seen as one of the ducational tradition which grew from the days before independence in which it was introduced by the British, who ruled at that time. This tradition has been going on for almost 185 years since the establishment of the first Malay school in Malaya that is Gelugor Malay School, 1826. This tradition clearly invented and constructed by the British and later institutionalized by the Malaysian government through the Ministry of Education as one of obligation to each student who go to school [Tradition is an invented, constructed and institutionalized]. The purpose of the institutionalized this invented tradition is to nurture a discipline among the student and based on it we can bring forth a new generation with the ideal personality in leading the nation in future. Next invented tradition is wearing Batik among the public employees. In an effort to elevate the art of batik as a national heritage, the political authorities of Malaysia had voiced a strong wish that all public employees should wear batik at work at least one day every week [Batik at the Millennial Turn]. Because of that, on Thursday weekly, each public employee is encouraged to wear batik themed. By adjusting the characteristics of formal wear, it has become a correct attire for man at formal occasions like a long-sleeved batik shirt. With the elevate the art of batik as a one of Malaysia national heritage, our artistic heritage left by ancestors will remain protected. My final point on the invented tradition that available in my country is honor to our national flag which also known as Jalur Gemilang. Despite the splendor of the Jalur Gemilang, there were the meanings of itself. As an example, each color in it, has its own meaning such as blue field symbolizes the unity of the Malaysian people while the fourteen bands represent the federal government and a group of thirteen states [Malaysian Flag]. I tend to say this is a invented tradition because after my country getting independence from the colonialist, it become a tradition to most of the Malaysian to flying Jalur Gemilang especially when there comes the month of independence which is mid of August and during National Day celebrations till the formation day of Malaysia which is called Hari Malaysia on September 16th. This is one of the way we as Malaysians to show our love for the country. Lastly, as a whole we can conclude that Hobsbawm thinking on the concept of tradition is particularly helpful in understanding the cultural development of the society. His idea of critical and thoughtful is seen critical and constructive by saying that the tradition in a society can be invented, constructed and institutionalized by certain parties to achieve their own objectives. As we could see, there are many invented tradition in Malaysia which have its own aim to achieve on her way to set up a nation-state.

The Theater of Dr. Fear Review Essay Example

The Theater of Dr. Fear Review Paper Essay on The Theater of Dr. Fear I can not single out some one piece of the collection. Although, from the Conclave Dead some stories seemed to me quite old fashioned, but thats why theyre old English horror, is not it? It should be noted that the Little People is somewhat out of the loop This work is more like science fiction than horror. But the horror in it, of course, is present, but not mysterious, and quite tangible and real. Suppose that the action takes place in Ireland, but the ghostly events associated with World War II and the Nazis Theater of Fear doctor grabbed me by its composition, it is a few short stories in one and each of them is characterized by its main idea, unlike on the other. In addition, all 6 appearing characters are distinguished by their uncommon. As fate they were all in a compartment of the train, next to Bradley. Sandor Shrek doctor of metaphysics, Jim Dawson architect, Biff Bailey musician, Franklin Marsh the famous art historian and critic, Bob Carroll a doctor and Bill Rogers, a profession which is not mentioned, but it has a happy family, with whom he soon while it is going on vacation. The name Shrek German and means fear and their Tarot cards doctor was referred to as the Theater of Horrors. And each one of those present in the compartment, he offers to know your future We will write a custom essay sample on The Theater of Dr. Fear Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Theater of Dr. Fear Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Theater of Dr. Fear Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the novel The Ghost Pirates action takes place on a ship called Mortzestus, which in the port of Frisco were told quite suspicious history. But, despite this, a sailor named Jessop hired his team. The first two weeks on the ship went smoothly and without incident, so the whole team is more and more inclined to think that all the stories about Mortzestuse nothing more than rumors. But as soon as all have become accustomed to the idea, the ship began to happen strange things The situation becomes more and more, at the end of the novel it reaches its peak. The collection is addressed to everyone who appreciates and loves classic English horror .

How to Write an Exemplification Essay

How to Write an Exemplification Essay How to Write an Exemplification Essay In its essence, an exemplification essay is an essay in which the writer proves its thesis with the help of various examples. An exemplification essay is also sometimes referred to as an illustrative essay. No matter how it is called though, here are some useful tips on how to write an exemplification essay. Essence of exemplification essay First, you need to choose a topic, although very often it is given explicitly. The most important thing in writing an exemplification essay is to find the right examples which will clarify, enhance and intensify the topic and the content of the whole essay. Once the topic and its supportive examples are clarified and carefully chosen, you have to actually start writing the essay. Opening of exemplification essay It is a principal rule in all types of essay writing, including the exemplification or illustrative one, that the beginning of the essay should be strong; it has to state the defended thesis and direct the reader to what is following. A good way to start an exemplification essay is with a famous quote, an anecdote, a question or by stating a common fact or statistics. For example, let’s say you have decided to write an exemplification essay on genetic engineering; you may start with the question: What comes first, the chicken or the egg? After that, you can use and state different statistics results and researches which will help you reveal the benefits or disadvantages of using genetic engineering depending on whether you are writing about pros or cons of genetic engineering. A good opening of any essay, including the exemplification one, guarantees that the readers will focus, examine and reflect on it. Body of exemplification essay After you have finished writing the opening of the exemplification essay, you need to move forward to its body. Again, the body of the essay must include strong and clear ideas, arguments and points, details and brief examples, and of course information to support the topic. It is very important to use arguments and information that will make the thesis of the exemplification essay sound valid. In order to do that, you must consider its audience. The facts and research that you will have to do in case you decide to write an exemplification essay on genetic engineering or on the effect of fashion in our daily life will be completely different. So, in order to write a good and influential essay you must first think about your audience. Once you have already decided on the thesis, identified your audience and conducted proper research of examples, facts, arguments and points, you have to categorize them by importance and influence in relation with the thesis. The strongest and the most influential example should be stated and examined in the first paragraph of the body of the essay. After that, you must continue stating its examples and evidence which support your thesis depending on how they are categorized. Sometimes, instead of presenting facts you can use a story to prove your point in one of the paragraphs. It is very important to use transitional sentences between the paragraphs of the exemplification or illustrative essay. Conclusion of exemplification essay The last but not least important part in writing an exemplification essay is the conclusion. In general, the conclusion summarizes the opening or the introduction of the essay, its thesis and body, adds a final touch and convinces the audience to accept the thesis. In other words, in the conclusion you restate your thesis and pinpoint the main arguments proving it. Statistics and facts should be kept out. The information in the conclusion has to be served in a reflective or philosophical manner. The conclusion is the place of the essay where you create and shape the final conclusion of the work. Apart from restating the thesis of the exemplification essay and its strongest arguments, that part of the essay must establish a sense of closure and completeness of the whole work. It’s recommended to link the first paragraph with the last one by repeating certain words or phrases. Simple grammar structure and sentences are preferable in that part of the exemplification or illustrative essay. Restating what you have proven in the exemplification essay with simple and strong sentences can only further the audience’s feeling of closure and completeness of the subject. For additional cogency you can use a reference or quotation. Also, it is important to note that you should not simply summarize the exemplification essay but should try to strengthen its thesis for one last time.

5 Keys to Creating a Social Media Strategy for Your Book

5 Keys to Creating a Social Media Strategy for Your Book Five Keys to Developing a Solid Social Media Strategy Andrea Dunlop is a Reedsy social media and marketing consultant with over ten years in the publishing business and the author of the novel Losing the Light. In this post, she reveals what it takes to create a great social media strategy and begin to use social media like a pro.When I see authors using social media- whether I’m on the clock with a client or just perusing- I often see them using social media in a very ad hoc way. This leads to the ever-popular refrain â€Å"social media doesn’t sell books†- which it doesn’t unless you use it correctly. As an author, your aim on social media is to interact with influencers and to expand your reach to as many potential readers as possible.Here are five keys to building your social media strategy so that you can make the best of the time and energy you spend marketing your work:1. Know Your Audience I always encourage authors not to get too caught up in the numbers on social media. Much of the magic comes from the serendipity of being able to connect with people you wouldn’t otherwise meet or connect. That said, there’s no point in spending a lot of time and energy (and possibly money) on something if you’re not going to measure the results.I have a social media dashboard where I track everything from Twitter followers to Amazon rank on a weekly basis. The point of this is not to obsess over the data but to recognize what’s working and what isn’t so that I can feel free to abandon the ineffective strategies and double down on what worked best.For more tips on using social media as an author, check out this charming infographic!Is there a social media strategy or platform that has worked wonders for your books? We'd love to hear your thoughts and questions in the comments below.

Critically evaluate the evidence suggesting that mTOR inhibitors can Essay

Critically evaluate the evidence suggesting that mTOR inhibitors can help induce tolerance to foreign antigens and discuss the i - Essay Example It integrates the cell signals that give information about the energy status of the cell, nutritional status, mitochondrial potential, oxygen tension, aminoacids, ATP, and growth signals. During nutritional deficiency, the mTOR signaling becomes active and increases the protein synthesis and increases the cell size. If something is lacking inside the cell, then mTOR will decrease the protein synthesis and thus decreases the cell size and there by reduces the energy expenditure of the cell and prevents cell proliferation. The mechanical induced overload-hypertropy is due to the mTOR and their activity is inhibited by the introduction of Rapamycin. (Polunovsky and Houghton, 2010). Immune system consists of many types of regulatory cells. The regulatory cells contribute to the immune tolerance and immune homeostasis through many different mechanisms. The manipulation of these cells therapeutically to improve the transplant tolerance has become the most important field of interest nowada ys. The important subsets of T cells are the CD4 (helper T cells) and CD 8 (Cytotoxic T cells) cells. Of these two types, CD4 T cells are called as regulatory or suppressor T cells. These cells are responsible for the immune toleran ce. (Fernandez 2010). These cells instead of increasing the immune response, decreases it there by enabling the transplant to get adapted to the body. They play an important role in auto immune reaction. The balance between the regulatory and the effector T cells are much necessary for the immune response and also for the controlling of many diseases. The developments of these regulatory cells are mediated by the mammalian target of rapamycin signaling protein. (mTOR protein complex). Rapamycin is isolated from the soil bacterium Streptomyces hygroscopicus. Rapamycin is commonly used as the immune suppressive drug in the transplant recipients and also found to inhibit the intracellular kinase of mTOR. (Polunovsky and Houghton, 2010). mTOR the check point protein kinase was found to have a major effect on the cell proliferation and growth, it is also found to have many downstream targeting based on phosphorylation of the protein. The major inputs for this protein are obtained from the growth factors and growth hormones such as insulin, IGF-1 and IGF-2 and some extracellular amino acids. (Polunovsky and Houghton, 2010).mTOR can also identify the status of the energy requirements and the redox level of the cell. Considerable progress has been made in understanding the signaling network only after the identification of the mTOR protein kinase. If this pathway is dysregulated in the human system, it leads to certain diseases in the human, most importantly some cancers. So a detailed study about the protein is very important. mTORs are high molecular weight molecules with many conserved structural domains. They contain 2549 amino acids with N-terminal containing 20 tandem HEAT repeats. (Hay and Sonenberg 2004). mTOR contains two protein complexes mTORC1 and mTORC2. mTORC1 is the main upstream centre for growth factors, stress signals and nutrients. They also help to convert the anabolic and catabolic pathways of the cell for the normal functioning. The mTORC1 cell signaling is high associated with the human cancer. The signaling network of the mTOR contains many oncogenes such as EGFR, PDGFR, PI3K, Ras, Raf, S6K1, Akt and tumor suppressors such as PTEN, LKB1, PDCD4, NF1 and REDD1. (Polunovsky

Financial Management Essay Example | Topics and Well Written Essays - 1750 words - 3

Financial Management - Essay Example Due to the soaring or not-for-profit organizations, there has been the need for the implementation of financial management mechanisms to ensure that grants of funds from donors are used for their intended purposes. To ensure this, these organizations ought to create a budget indicating all the activities they intend to do and how much these activities would cost. Subsequently, rules and regulations should be set to govern how funds are used. There are regulatory bodies in every country whose main objective is to assess whether not-for-profit organizations comply with legal and ethical standards related to management. Not-for-profit organizations get their funds from individual donors, institutional donors, and even governments. For-profit organizations, on the other hand, get their funds from investors. In performance evaluation, a tool referred to a balanced scorecard is used to evaluate performance based on clients perspectives, financial perspectives, learning perspective, and als o on the basis of internal processes or procedures. One of the recommendations is the adoption of this tool in financial evaluating performance and implement strategies to ensure compliance. Subsequently, it is also important to have a clear vision for the organization in order to ensure funds are used for their intended purposes. . To effectively understand and comprehend these issues, it is of significance to define a nonprofit organization as well as a for-profit organization. A for-profit organization can be referred to as a commercial entity of organization. In other words, this main objective is to generate revenue. A nonprofit organization, on the other hand, is an organization established with the main objective of helping the society in general rather than for commercial purposes. In addition, a nonprofit organization is excused from paying levies as opposed to a for-profit organization where all services and commodities

Final Paper African Americans Essay Example for Free

Final Paper African Americans Essay Through out history there has been a struggle for African Americans to be accepted in our society. An African American endures many more disadvantages than most white people. The media and other sources have made blacks to look the same and has portrayed them in a certain light that may not be fitting to all blacks. There are many misconceptions that people have of blacks. Many people and organizations have had a part in bringing equality and fighting for equal rights for black people. African Americans have been at a huge disadvantage in America from the beginning. Unlike many other minority groups in America, African Americans in many cases were brought here by force and not by there own will. (000000) The first African Americans came to America in the seventeenth century and were immediately forced to work for Whites. After much turmoil and even a civil war Blacks were finally given there freedom with the Emancipation proclamation signed and ratified in 1863. Even after the proclamation some blacks were still enslaved and freed blacks had little to no opportunity. The struggle continued into the next century as blacks finally received the right to vote with the ratification in of the 15th amendment. The 20th century contained a world filled by a segregated America between whites and blacks through jim crow laws that existed that restricted blacks from interacting with whites. With a history like that it is no wonder that African Americans still have disadvantages in our modern day. America today is known as the country of opportunity. Although there are many opportunities out there it seems that there are more opportunities for some groups more than others. Many companies and corporations still use race as a indicator for hiring employees. In one study done by the National Bureau of Economic Research, people with common black names were less likely to be called back for an interview based on there application alone then black people with common white sounding names. Job applicants with white sounding names needed to send out ten applications to get one call back while applications with common black names needed to send out about fifteen to get one reply. (Francis, www. nber. org/digest.com). The research was done withe resumes of the same qualifications. It is easy to see that Black people are constantly bombarded by inequality in the work force. If there were inequalities just based on names of applicants just imagine the inequality when employers actually see the race of the applicants. Black Americans have been stereotyped for years and continue to be today. The media is one great source of portraying African Americans in certain roles. African Americans are portrayed as criminals, drug dealers and sex offenders in many instances. Many Africans are outraged at how they are portrayed in the media. Protest groups such as the Young African Americans Against Media Stereotypes have done what they can to show there stance on stereotypical media portrayal. Majority of the time you see a young African-American male in the media he is singing, rapping, scoring a touchdown, dunking a basketball or committing a crime( http://www. yaaams. com/) Many stereotypes about black people are incredibly false. Many people still think that black people are only good at certain things like music and sports. This is a very false belief and black people have contributed heavily to all different sorts of fields. Many vital inventions that we use on an everyday bases were invented by black people. The dust mop, pencil sharpener, typewriter, and elevator were all invented by black people. (http://www. black-network. com) Our society would not be what it is if it were not for Garret Morgan, the young Black man who invented the traffic light. http://www. infoplease. com/spot/bhmcensus1. html.

Knowledge Management Software :: essays research papers

I will attempt to inform you on what Knowledge Management Software (KMS) is. I will also attempt to give you a brief history and specific benefits the KMS adds to our specific global organization. First let’s talk about knowledge management (KM), and define what it is? I had the opportunity to talk with three coworkers and for them to give me a definition that I myself had no idea about until I decided to do some research. Well, my first interview went with Tasha who’s a Supply person. She had no idea; she thought it could not be such a thing as KM. Secondly, I interviewed Michelle our unit secretary. She said she’d heard of it but couldn’t possibly tell me what it meant. And lastly, I interviewed Tonya, our personnel specialist. Tonya said she knew what knowledge was. According to her, knowledge had something to do with knowing information and management according to her is knowing what to do with the information. Well, that gave me a starting point. Well, what is knowledge? Let’s see, knowledge has two basic definitions of interest. The first pertains to a defined body of information. Depending on the definition, the body of information might consist of facts, opinions, ideas, theories, principles, and models (or other frameworks). Clearly, other categories are possible, too. Subject matter (e.g., chemistry, mathematics, etc.) is just one possibility. In addition, knowledge also refers to a person’s state of being with respect to some body of information. These states include ignorance, awareness, familiarity, understanding, facility, and so on. Now that was a mouthful. Management on the other had has some of the similarities as Tonya mention above. When I researched the definition for management it means to manage or be responsible for controlling or organizing someone or something especially a business. After reviewing both and putting those together KM means - the processes of finding, collecting and sharing information within an organization. This has taken the business community by storm in the last five years. It is about making optimum use of the intellectual capital (skills, ideas and knowledge) of employees. The history of KMS has many faces. With continuously emerging work roles, the unlocking of an enterprise's information to members at every level has become essential to ensure that each has the knowledge, skills and authority to be productive. These new work roles demand that every individual have access to the correct data and knowledge in order to make their own effective business decisions.

Proton Vehicles

1. Background of the Company It all began in 1979 when Malaysia’s Father of Modernisation, Tun Mahathir Mohamad, mooted the idea of establishing an automotive assembling and manufacturing industry in our country. It was Tun Mahathir’s dream to accelerate Malaysia’s industrialisation capabilities to match those of developed nations. His dream became one step closer to reality when the Cabinet approved the National Car Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985.The name â€Å"Saga† was chosen by Ismail Jaafar a retired military soldier and derived from â€Å"saga† (Adenantherapavonlna) a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after the first car was launched, celebrated the official rollout of the 10000th Proton Saga. The following year, launched the Proton Saga 1. 5l saloon and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunie, New Zealand, Malta and Sri Lanka.Soon after, PROTON cars were distributed in the United Kingdom. In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. PROTON progressed towards in-house engine operations in 1989. In quest to upgrade our technological prowess, a Transmission Assembly Plant was also set up in Shah Alam. In 1996, 1 millionth car was produced. This achievement was buoyed by several significant new model launches including the Proton Tiara, Proton Wira 2. Diesel and the two-door Proton Putra, in addition to existing line up of the Proton Wira, Proton Satria and Proton Perdana. In the same year, acquired a controlling stake in Group Lotus. Even as the new millennium dawned, PROTON sho wed no signs of slowing down. In 2000, unveiled prototype CamPro engine at the Lotus factory in Norwich, United Kingdom. The CamPro engine is aimed to show PROTON’s ability to make their own engines that produce good power output and meet newer emission standards. In 2009, PROTON EdarSdn. Bhd. nd EdaranOtomobilNasionalBerhad entered into a new Master Dealership Agreement to rationalise the sales and services network of vehicles, to ensure a more efficient nationwide distribution system. In January 2010, Petronas became official sole lubricant supplier, in a 10 year agreement that covers all markets in which cars are sold. In 2008, launched the latest iteration of PROTON logo, in conjunction with the rollout of 3 millionth cars. PROTON top mark retained its diamond shape although the tiger motif and colour scheme were changed to reflect the PROTON’s new direction.To further cement successes, launched new production models including the new Saga, Waja CPS, Gen 2 CPS and the Persona Special Edition. PROTON brand is the most valuable asset for all the companies in PROTON group. It embodies a unique set of perceptions about products and services that are triggered in the minds of our public by how others judge what we do, how we behave and what we say. 1. Proton Ideology Audacious Goal – Driving Malaysia’s transformation into a global leader in technology and quality. Vivid Description – Deliver innovative and superior quality products and services.PROTON brands inspire confidence and pride. Purpose – Passionate group of people working together, creating exhilarating products and services for global markets, synonymous with great styling, innovation and leading technology. 2. Proton Core Values Each PROTON employee practices in the Company’s shared values to guide their behaviour with each other and PROTON customers. These precious values form the foundation of how they work and conduct business as follows: Quality à ¢â‚¬â€œ Ensure continuous quality improvements for customers by delivering products that are positively conceptualised and manufactured.Customer Focus – Customers remain priority at PROTON. PROTON deliver on promises to customers’ satisfaction. Innovation – Challenge the convention, always seeking new and better ways to do things. View changes as opportunities. Teamwork – PROTON trust, respect and share knowledge to foster teamwork at the workplace. Speed – PROTON have a ‘can-do’ attitude and will not rest until the problem is solved. – PROTON have an inherent sense of urgency in everything PROTON do. Caring – As a responsible corporate citizen, PROTON invest in safety, health and the environment. Honesty Let’s be transparent and take responsibility for own actions. 3. Proton Vision Proton strives to become a successful Malaysian Automotive Manufacturer globally by being customer oriented and producing competitivel y priced and innovative quality products. Since inception, PROTON have gained a significant international presence bringing PROTON to 27 countries across South-East Asia to the Middle-East, China, South Africa, Australia and the United Kingdom. Over the years PROTON have increased cost-efficiency, realibility and quality through the use of automation and robotics in manufacturing processes.The launch of Research and Development facilities has contributed a most critical activity, innovation in design and creative engineering methods. Consumers can now expect PROTON to deliver more unique, stylish and attractively priced cars. 4. The Proton Personality PROTON have challenging but unique opportunities to change people’s perceptions of what stand for by asserting a clear brand personality founded on a set of brand attributes that should guide all our activities and communications. Proud – Although relatively brief, PROTON company history is one of the remarkable achieveme nts of which PROTON proud.In PROTON pride lies the vital energy that drives us forward and forces PROTON to take on new challenges. Reliable – PROTON committed to providing quality products and services. More important, however is receiving recognition for such quality from customers, business associates and shareholders who need to trust our ability to deliver on PROTON promise of quality Innovative – PROTON ability to innovate is also geared at developing collaborative relationships with other national projects to assist in the development of indigenous products able to compete in the international markets.Knowledgeable – PROTON is committed to the acquisition of intellectual capability in design and technology, which will propel the nation to achieve the status of an industrialised nation. Caring – PROTON responsible corporate citizen, commited to building a friendly organisation centred on personal touch and sensitivity to customers’ needs, wit h clear communications leading to mutual understanding. 2. Consumer Behaviour of the Target Market: Proton Holding Berhad 1. Definition on Consumer BehaviourConsumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture, social and personal factors and consumer psychology include motivation, perception, learning and memory. . Consumer Behaviour on Proton Research conducted by Hossein Nezakati1*, KemOon Kok2 and Omid Asgari3 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) MBA student, Graduate school of Management (GSM), Universiti Putra Malaysi a (UPM) Founder & CEO, Delta Consulting Group (DCG), Tehran, Iran. The title of research is Do Consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia Evidence). 3. Research MethodUsing primary and secondary data as well as sampling technique. The target population on this study consists of consumers from region of Klang Valley. Most of the respondents were Malay where contributing 98 respondents, followed by Chinese were 56 respondents, Indian were 35 respondents and others races were 21 respondents. Majority of the respondents were aged 18 to 28 years old and most of them in the highest education level were bachelor degree. Some of the respondents were still student where they are attending class as part-time students.The income level, some of the respondents were below RM1,800 but most of the respondents were average monthly income were RM1,800 to RM3,000. From the reliability results, it was found that majority respondents was beliefs them sel f about the quality of the car before they made decision to purchase. Factors influencing consumer behavior on local car like Proton are as follows:- a) Price consciousness- consumers will enormous search information and see the financial performance before acquiring automobile. ) Value consciousness- consumers seems to be equivalently beliefs them self regarding perceptive of the import car, meaning that they purchase car based on the experience from the past where they belief which car will suitable for them. They also act like a consumer seeker whereby they will keep forward looking for the new design of the imported car. Some of the consumer beliefs which car they are prefer to drive and which car they are not prefer or dislike. ) Price-quality inference – Most of the respondent believed that imported car were made by high quality material in term of interior design, more quality in term of engine performance and also more towards science and technology. In this results s how that Malaysia consumers are concern on the value that they receive when they purchase imported car. To be intention to purchase imported car, they will consider how far the price and quality they concern. d) Risk Awareness- In this study, we also found that most of the respondent beliefs that imported car were more safety to drive due to test safety before launching new model.Other than that, they also believe imported car were made by high quality material in term of interior design, more quality in term of engine performance and also more towards science and technology. To successfully compete in the Malaysia and international market, PROTON must emphasize the quality of the products in order to gain competitive advantages in the market. PROTON and its group of companies must remember quality is the factors that will influences consumer’s beliefs and also will influence the intention to purchase.PROTON is also should increase their product quality in order to increase t he consumer’s beliefs about the products by maintaining the quality to gain competitive advantage. 4. SWOT Analysis On Proton The SWOT analysis is an extremely useful tool for understanding and decision. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. To enable this to happen cleanly and clearly, and from a logical point of view anyway when completing a SWOT analysis in most business and marketing situations, Strengths and Weaknesses are regarded distinctly as internal factors, whereas Opportunities and Threats are regarded distinctly as external factors. Strengths |Weaknesses | |Strong brand image |Concentrated Operations | |Received various 8 awards, recently, i. eFrost & Sullivan Malaysia |Although Proton has expended to other international regions, it| |Excellence Awards 2011. (Value-for-Money Car of the Year (1. L and |still depends on the Malaysia market for majority of its | |above), Auto Industry Awards 2011, â€Å"Best People’s Car† for the Saga FL |revenue. | |andâ€Å"Best Value-for-Money Family Car† for the Inspira. | | | |Declining profit trend | |Strong recognition |PBT declined by 17% for FY2011.These mainly due to economic | |Gives it competitive advantage compared to its other competitors. |slowing down and increase in its production cost. | | | | |Strong focus on R & D |Marginal increase in revenue | |PROTON TechnologyAdvisory Council (PTAC) in 2011 and PROTON Technology |Sales increased by marginally at 9% for FY2011.This | |roadmap (PTR) serves as a blueprint for the Company in shaping PROTON’s |performance was the result of encouraging sales recorded by the| |car of the future. |three core models – the Saga, Persona and Exora. This is | | |forcing PROTON to rethink its strategy to optimize plant | |Strong management team |utilization and if possible minimize additional required | |Had strong management in terms of qualifications and leadership, lead by |investment. |Dato’ Sri Haji Syed ZainalAbidin B Syed Mohamed Tahir. Most of the | | |directors have collectively 25 to 40 years of experience in their |Declining market shares | |respective field. |Proton also arrested the decline at 24% in 2010 and gradually | | |increased the same to just below 30% for FY 2011. |Encouraging continuous learning | | |PROTON Critical Mass Scheme-increasing the ratio of PhD and Master | | |Holders in the company. | | | | |Various types of models | | |Through the years the PROTON Group has collectively realized ove r 24 | | |various models. | | | | |Strong staff strength | | |Total staff strength close to 12,000 employees | | |Worldwide. | | | | |Strong cashflows | | |PROTON’s cash and cash equivalentsare maintained above the RM1 billion. | |Opportunities |Threats | |Strategic alliance |Intense Competition | |Entering into strategic agreements, acquiring assets or organizations to |Proton faces intense competition from local manufacturer | |further strengthen its position in the industry. . e Lotus Engineering |i. ePerodua as well as international manufacturer, i. eToyata and| | |Honda, which customers’ perceive better value for their money | |Collaboration with other country |in terms of quality and safety. | |Iran SAIPA, Iran to explore Iran and Middle East market. | | | | |Strong government support |Economic slowing down and volatile global market | |In 2009-Second Stimulus Plan. Current global economies slow down and the uncertainties that | |2010- Economic & Gove rnment Transformation program and 10th Malaysia Plan|currently prevail, especially in Europe, Japan and the USA. | |and attractive loan package. This shows government participations on the | | |growth and sustainability of PROTON. Other country rules and regulation | | |Proton has to abide with the other countries’ regulation in | |Accelerate Strategy into China market |order to penetrate the market. | |PROTON will upgrade the current Representative Office in Hangzhou, | | |Zhejiang Province to a Wholly Owned Foreign Entity (WOFE) in Shanghai |Increase fuel price | |which will be operational by end 2011. The automotive industry is highly affected by fluctuation in | |WOFE will allow PROTON to conduct business and pursue new opportunities |the fuel price. When the fuel price increases significantly | |in China. |people would choose other economical public transport i. e train| | |and monorail/LRT. |Technology transfer | | |PROTON has worked on a feasibility study programme with King Abdulaziz | | |City for Science and Technology (KACST), to develop the plan to achieve | | |full automotive development and manufacturing capability in the Kingdom | | |of | | |Saudi Arabia. | | 3. Situational Analysis 1. Basis of Segmentation A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s task is to identify the appropriate number and nature of market segments and decide which one(s) to target.They are researcher define segments by looking at descriptive characteristics such as geographic, demographic, and psychographic. Other researchers try to define segments by looking at behavioral considerations, such as consumer responses to benefits, usage occasions, or brands. The major segmentation variables are geographic, demographic, psychographic, and behavioral segmentation. a) Geographic Segmentation Geographic segmentation divides the market into geographical units such as nations, states, regions, counties, cities, or neighborhoods. The company can operate in one or a few areas, or it can operate in all but pay attention to local variations.In that way it can tailor marketing programs to the needs and wants of local customer groups in trading areas, neighborhoods, even individual stores. In a growing trend called grassroots marketing, such activities concentrate on getting as close and personally relevant to individual customers as possible. b) Demographic Segmentation In demographic segmentation, we divide the market on variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. One reason demographic variables are so popular with marketers is that they’re often associated with consumer needs and wants. Another is that they’re easy to measure.Even when we describe the target market in non-demographic terms (say, by personality type), we may need the link back to demogra phic characteristics in order to estimate the size of the market and the media we should use to reach it efficiently. c) Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values. People within the same demographic group can exhibit very different psychographic profiles. One of the most popular commercially available classification systems based on psychographic measurements is Strategic Business Insight’s (SBI) VALSâ„ ¢ framework. d) Behavioral SegmentationIn behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. Below are the criteria to evaluate market segments: a) Identifiable The differentiating attributes of the segments must be measurable so that they can be identifie d b) Accessible The segments must be reachable through communication and distribution channels c) Substantial The segments should be sufficiently large to justify the resources required to target them d) Unique needs In order to justify separate offerings, the segments must respond differently to the different marketing mixes e) DurableThe segments should be relatively stable to minimize the cost of frequent changes An ideal market segment meets all of the following criteria: a) It is internally homogeneous means the potential customers in the same segment prefer the same product qualities b) It is externally heterogeneous means the potential customers from different segments have basically different quality preferences c) It responds similarly to a market stimulus d) It can be cost-efficiently reached by market intervention. Proton Holdings Berhad (Proton) uses demographic segmentation as their market segmentation a) Age Consumer needs and wants change with age. The marketing mix m ay therefore need to be adapted depending on which age segment or segments are being targeted. Proton Holdings Berhad (Proton) is targeting their customer age ranging from 18 years onwards.It is due to the affordable price, variety of car models such as Proton Exora, Proton Saga FL, Proton Persona, Proton R3 Satria Neo, and Proton Inspira, variety of promotional installment package offered by Proton Edar as a Proton dealer. Basically Proton cars model are suitable for teenagers to an adult. b) Gender It involves dividing a market into different groups based on sex. Proton realizes that the purchasing power of women and men nearly the same. All the marketing campaigns through motorsport exhibition and advertisement done via media electronic, such as television, radio and internet had attract both gender, women and men to purchase Proton cars. With the attractive interior design, up-to-date technology such as GPS navigator install at Proton Exora and variety color schemes had attract both gender to purchase.Besides that Proton emphasize on safety factors of their car manufacture which is desired to market their cars to women, as well as men. c) Family Size For Proton Saga and Proton Satria Neo model, the car model is suitable for small family size whereby the family consist of 2 adults and 2 children. For medium size family whereby the family member consist 4 to 5 members, Proton Persona is suitable for them and for big family size whereby it consist of 6 to 8 members in the family, Proton Exora is suitable for them. d) Life Cycle Stage Market can de divided into different groups based on customer life-cycle. People change the goods and services they want and need over their lifetime.Life cycle stage of customer can be categorized as: †¢ Bachelor Stage whereby the customer is young, still single and not living with their parents. Most of them just finished studied either at university, college or school leaver †¢ Newly Married Couples whereby they stil l young with no children and just enter marriage life †¢ Married couples with dependent children †¢ Married couples with no children living with them †¢ Married couples and they had retired with no children living with them †¢ They had retired and still unmarried Proton car’s model is suitable for every life cycle either the customer is bachelor or an adult or the customer had retired. Their car model can cater every life stage needs and wants.For example, Proton Gen-2 had a modern design, masculine and sporty character in term of design and interior styling and also performance. The car is suitable for bachelor stage and newly married couple who loves very particular about style. Proton Exora is suitable for consumer who has a family member with size of 3 to 6 members. The price of the car is affordable and competitive. Besides that Proton Exora is also suitable for retiree. a) Generation Proton car’s model has been in the automotive sector for 25 years. Proton Holdings Berhad (Proton) has produced over a dozen car models to date that have sold more than 3 million units and has exported to more than 25 countries. Proton Saga was the first Proton model.It rolled off the Shah Alam assembly line for the first time in September 1985. The 100,000th Proton Saga was produced in January 1989. The second proton’s car model is Proton Wira which was produced in the year 1993 followed by Proton Satria in the year 1995, Proton Putra in the year 1995, Proton Perdana in the year 1995, Proton Tiarain the year 1996 t, Proton Perdana V6 in the year 1999, Proton Juara in the year 2001, Proton Waja in the year 2000, Proton Arena in the year 2002, Proton Gen-2 in the year 2004, Proton Savvyin the year 2005, Proton Satria Neo in the year 2006, Proton Personain the year 2007, Proton Saga FL in the year 2008 and Proton Inspira in the year 2010.Until today, Proton car’s model still in demand with new development of the car design, up-to -date technology and car features. According to Dato’ Sri Haji Syed ZainalAbidin Syed Mohamed Tahir, Group Managing Director of PROTON Holdings Berhad during the launching Proton Saga FL 1. 6 on 25th May 2011 said that the Proton Saga FL is suitable for younger generation of purchaser and car owner because the car has more attractive design, affordable price, cost-effective and powerful alternative. b) Income Income segmentation involves dividing a market into different income groups. Marketers of products and services found that income segmentation very useful. Companies with luxury goods and convenience services target well off consumers.Income segmentation is also used to identify and target lower-income groups, so that they can be approached with appropriate products, prices and distribution outlets. Proton Holdings Berhad (Proton) targeted their customer with monthly salary of RM 2,000 and above. The price of the car is affordable and value for money. Proton model is tar geted for people who just enter the working world whereby they need car as a mode of transportation beside public transport such as public bus, taxi, Putra LRT, Commuter or Star LRT. Below is the price of Proton’s car models. |Proton Car Model |Price Starting From | |Proton Exora |RM 59. 48 | |Proton Inspira |RM 78,549 | |Proton Gen-2 |RM 54,538 | |Proton Persona |RM 46,499 | |Proton Saga FLX |RM 38,148 | |Proton Satria Neo |RM 57,313 | |Proton R3 Satria Neo |RM 79,797 | |Proton Savvy |RM 39,693. 68 | |Proton Waja |RM 56,888 | (Souces :www. proton-edar. com. my) c) Life Style It involves classifying people according to their values, beliefs, opinions, and interests. There is no one standardized lifestyle segmentation model.Market research firms and advertising agencies are constantly devising new categories, which will best help target possible consumers of their client’s products. As for Proton’s customer, each of their car models is targeted to different life style of customer. For example, Proton Satria Neo is suitable for your generation who love style and sporty looks. The had an interactive interior design and built-in technology that attract young generation especially college and university student to owned it. d) Social Class Is the single most used variable for research purposes, and divides the population into groups based on their type of occupation as such it can be seen as a socio-economic scale.Description of occupation can be categorized into: †¢ Higher managerial, administrative or professional †¢ Intermediate managerial, administrative or professional †¢ Supervisory, clerical, junior administrative or professional †¢ Skilled manual workers †¢ Semi and unskilled manual workers †¢ State pensioners with no other income, widows, casual and lowest grade earners As for Proton Holdings Berhad (Proton), they will not separate their car model purchaser according to social class. The mos t important element in buying the proton car model is the affordability of the customer to pay down payment and monthly installment. e) Religion Malaysia is multicultural and multiconfessional. The dominant religion in Malaysia is Islam. The large Chinese population in Malaysia practices a mix of beliefs, with influences from traditional Chinese religions such as Buddhism and Daoism.Hinduism is practiced by the majority of Malaysian Indians. Christianity has established itself in some communities, especially in East Malaysia. It is not tied to any specific ethnic group. Other religions, such as the Baha'i Faith and Sikhism also have adherents in Malaysia. All the world's major religions have substantial representation in Malaysia. The Population and Housing Census 2010 figures show approximately these proportions of the population following these religions: †¢ 61. 3% Islam †¢ 19. 8% Buddhism †¢ 9. 2% Christianity †¢ 6. 3% Hinduism †¢ 1. 3% Confucianism, Taoi sm and other traditional Chinese religions †¢ 0. 7% Atheist †¢ 1. % Other religions or no information The majority of Malaysian Malay people are Muslim. Most Malaysian Chinese follow a combination of Buddhism, Taoism, Confucianism and ancestor-worship. Statistics from the 2010 Census indicate that 83. 6% of Malaysia's ethnic Chinese identify as Buddhist, with significant numbers of adherents following Taoism (3. 4%) and Christianity (11. 1%). Christianity is the predominant religion of the non-Malay Bumiputra community (46. 5%) with an additional 40. 4% identifying as Muslims. Many indigenous tribes of East Malaysia have converted to Christianity, although Christianity has made fewer inroads into Peninsular Malaysia.Proton car model is suitable for all religion. There is separation between religions in order to own the car. The most important element to purchase the car is the affordability and the interest of the features of the Proton car’s model. f) Education Lev el of education that purchase proton’s car can be categorized as customer who had obtain education until secondary school and who had obtain tertiary education in universities or colleges. Basically customers with tertiary education are more detailed in analyzing the car model from the car design, car features, the function of the car and the technology installed in the car. Usually the will study before deciding to purchase the car.Basically Proton car’s is suitable for everybody either the customer is educated or just finished the secondary school level such SijilPelajaran Malaysia. The car’s model has not separated in term of level of education. The most important things in purchasing the Proton car’s model is knowing to read and write. It is because the manual book will be given to all customer in order for them to know more about the car’s model such as the technology built-in, features and the function of the car. g) Ethnicity The population of Malaysia consists of four main ethnic groups which are malays, chinese, Indians and other ethnic group in Sabah and Sarawak.Malays and other indigenous groups are known as Bumiputras. Non-Malay indigenous tribes constitute about half of Sarawak's residents; the largest indigenous group consists of the Sea Dayaks, or Ibans, followed by the Land Dayaks, or Bidayuh. The majority of Sabah's population consists of indigenous peoples, principally Kadazans, Bajaus, and Muruts. The balance is dominated by Chinese. Basically as for Proton Holdings Berhad (Proton), ethnic will not play an important role in targeting purchaser of proton car. Every ethnic group in Malaysia has the opportunity to purchase proton car models regardless where they come from in the state in Malaysia.The most important thing is they attract to the design, features and the technology built-in to the car. 2. Target Market The target market is the part of the qualified available market the company decides to pursue. The Malaysian automotive market is certainly one of the more significant markets in Asia Pacific. It is estimated that over 21. 25 million vehicles have been registered in Malaysia to date with every 3 in 10 Malaysians owning a vehicle. Uniquely, Malaysia is one of the few countries in Asia Pacific  to have its own national carmakers, further adding spice and flavour to this market. Malaysia is also one of the few right- hand- drive ( RHD ) markets in the world.The Top 50 best selling cars in Malaysia for the year of 2011 ( Up until October 2011 ) |Rank |Car |Total sold | |1 |PeroduaMyvi |65,783 | |2 |Proton Saga |63,615 | |3 |Perodua Viva |49,636 | |4 |Proton Persona |40,666 | |5 |PeroduaAlza |30,398 | |6 |Toyota Vios |25,485 | |7 |Proton Exora |18,165 | |8 Toyota Hilux |18,015 | |9 |Nissan Grand Livina |10,620 | |10 |Honda City |10,470 | |11 |Proton Inspira |8,028 | |12 |Mitsubishi Triton |6,974 | |13 |Toyota Camry |6,679 | |14 |Toyota Avanza |6,660 | |15 |Honda Civic |6,121 | | 16 |Toyota Corolla Altis |5,178 | |17 |Isuzu D-MAX |4,871 | |18 |Naza ( Kia ) Forte |4,783 | |19 |Honda Insight |4,085 | |20 |Honda Accord |4,058 | |21 |Honda CR-V |4,007 | |22 |Suzuki Swift |3,962 | |23 |Nissan Teana |3,876 | |24 |Ford Fiesta |3,753 | |25 |Toyota Innova |3,735 | |26 |Proton Satria Neo |3,367 | |27 |Nissan Navara |3,122 | |28 |Hyundai Sonata |2,605 | |29 |Nissan Sylphy |2,385 | |30 |CheryEastar |2,251 | |31 |Proton Waja |2,159 | |32 |Hyundai i10 |2,115 | |33 |Toyota Rush |1,988 | |34 |Ford Ranger |1,900 | |35 |Mercedes- Benz E- Class 1,857 | |36 |Mercedes- Benz C- Class |1,823 | |37 |Hyundai Tucson |1,757 | |38 |Peugeot 308 |1,732 | |39 |BMW 5- Series F10 |1,723 | |40 |Toyota Prius |1,640 | |41 |Volkswagen Golf TSI |1,633 | |42 |Mazda 2 |1,591 | |43 |Naza ( Kia ) Citra |1,575 | |44 |Mazda 3 |1,555 | |45 |Toyota Hiace |1,550 | |46 |BMW 3- Series Sedan |1,513 | |47 |Nissan Urvan |1,447 | |48 |Toyota Fortuner |1,376 | |49 |Volkswagen Polo TSI |1,298 | |50 |Peugeot 207 Sedan |1,282 | Source: Malaysian Automotive Association (MAA) 3. Target market for Proton Holdings Berhad The Proton Persona had won the Frost & Sullivan for the Best Value of Monet Car of Year 2011 with total sales of 4,000 units per month. For the year 2011, there are 156,487 units of Proton Persona already on the road.Proton Persona is one of the top selling cars in the domestic market. According to the Dato’ Sri Haji Syed ZainalAbidin, Proton Holdings Berhad (Proton) competition is in the domestic market is so competitive. Proton is trying to take advantage these opportunities by introducing variety of new Proton car’s model in order to give variety of Proton cars for their customer to choose. In Malaysia, PROTON ranked second in terms of market share at 26%. With proper sales and marketing strategy combined with product launches of the Exora MC, Saga FL and Inspira, the performance in FY 10/11 was 3% higher at 162,012 units compared to 157,170 units in FY09/10.The launch of the latest addition, Proton Inspira, to the family, has allowed PROTON to capture more customers from different segments. The new sporty sedan contributed 6% to our monthly sales, the fourth largest contributor after the Saga, Persona and Neo. Saga remained the strongest contributor making up 45% of sales, continuing this multi award winning car’s reign as the most preferred amongst PROTON models especially after the introduction of the Saga FL. The introduction of Exora MC has also enabled PROTON to maintain their MPV sales performance while offering their customers a fresher look and feel. Besides that PROTON also had export their car to the international market such as China, Australia and Middle East Region.For the year 2011, the five top performing markets were Thailand, Australia, Indonesia, Egypt and Syria. In Thailand, Proton models were gaining higher acceptance gauging from various feedback from the customers, dealers, motorshows and mass media. The Exora received accolades as one of the Top Ten Passenger Cars 2010 in the Bangkok Post. The introduction of Saga FL and improvement initiatives at dealer network will be a hopeful stream for PROTON to achieve greater success. In Indonesia, PROTON has established itself as the 12th top brand in the market and managed to increase volume by 23% in 2010, in which the Exora has again been the best selling model and has remained the core product for PROTON Indonesia.With the current outlook and barring any unforeseen circumstances, PT PEI is expected to perform better in the new fiscal year. In 2010 China continued to record robust growth with 18. 1 million vehicles sold which represent a 33% increase over 2009. The growth was mainly powered by favorable government incentives, urban economic development and China’s stimulus package to boost the economy. PROTON expect China’s long-term growth to remain intact and continue in the next few years due to the current low motorization r ate and buoyant economy. CAAM (China Association of Automotive Manufacturers) expects China’s TIV to reach 20 million units in 2011.To accelerate PROTON’s strategy into China and serve the market better, PROTON will upgrade the current Representative Office in Hangzhou, Zhejiang Province to a Wholly Owned Foreign Entity (WOFE) in Shanghai which will be operational by end 2011. The WOFE will allow PROTON to conduct business and pursue new opportunities in China. The Satria Neo, Artiga Concept Car and Lotus Europa were displayed during the Shanghai Motor Show in April 2011 to enable PROTON to gauge market acceptance and pursue future opportunities for these products. Currently, PROTON cars are being sold under the Youngman brand through 100 appointed dealers throughout China.Thailand’s automotive industry in 2010 showed a significant increase of 46% against 2009 despite domestic political instability. The remarkable growth in the Thai automotive industry is due in part to the reduction in excise duties for small passenger cars. This reduced the prices of cars and the added advantage of credit availability was instrumental in increasing demand. The rise in petroleum prices did little to dampen the automotive market growth in Thailand. PROTON continues to make headway in the Thai market with our strategy of practical designs at affordable prices. The Proton Exora which was introduced in December 2009 was voted as a Top 10 model by Bangkok Post for the year 2010.In 2010 PROTON also saw the introduction of Saga FL in the market, competing heads on with Eco cars. Currently, through PROTON Thailand distributor, Phranakorn Auto Sales Co. Ltd (PAS), PROTON has a network of 40 dealers (all 3S outlets) throughout Thailand. The current in service models consist of Savvy, Saga FL, Neo, Neo CPS, Gen. 2, Persona and Exora. PT Proton Edar Indonesia (PT PEI) was established on 16 August 2002 but commenced full operations on 16 March 2007, as part of PROTONà ¢â‚¬â„¢s brand expansion and AMLO strategies to spread out its presence intensely and dynamically. PT PEI till end 2010 offered the Indonesian market seven attractive models to target the different segments.The models are Savvy, launched in July 2007, that received 2 Awards for Best City Car from Majalah Mobil Motor and Auto Bild Indonesia; the Gen. 2 and Neo (also launched in 2007), with the more sporty and stylish outlook within the hatchback categories and not forgetting the highly comfortable and functional mini sedan class, the Gen. 2 Persona, and Waja (launched July 2007) and the Saga (launched March 2009). Saga has won the â€Å"2009 Best Budget Sedan†, awarded by Indonesia Otomotif Awards. In a country where there is a large preference for MPVs, the Proton Exora gathered the most accolades. This model has become the biggest sales contributor to PT PEI since its launch and debut at the Indonesian International Motor Show in 2009.Exora has been awarded by Indonesia Otom otif Awards the â€Å"2011 Best Budget MPV†. On the dealer network aspect as of 31st March 2011, PT PEI has appointed 17 sales outlets and 30 after-sales service centres or authorized workshops throughout Indonesia and PT. PEI is looking at expanding its sales coverage to 25 outlets in FY 2011/2012. Over this period the Australian industry volume increased by 10. 5% compared to the previous year. Improved economic conditions and heavy promotion by industry competitors lead to an overall volume of 1. 035 million sales. The sales result was the second highest annual volume recorded in the Australian market. Proton Cars Australia recorded a 16. % increase in sales on the back of the improved trading environment. The main sales increase came from the successful launch of the S16 (Saga) which was overwhelmingly accepted by the Australian public 4. Proton Financial Aspects | |2007 |2008 |2009 |2010 |2011 | |Revenue |4687. 3 |5621. 6 |6486. 6 |8226. 9 |8969. 9 | |Profit/(Loss) bef ore taxation |-618. 1 |144. 3 |-319. 2 |260. 9 |214. | |Profit/(Loss) after taxation |-589. 5 |184. 6 |-301. 8 |218. 9 |155. 6 | |Retained earnings attributable to shareholders |4319. 2 |4476. 2 |4174. 5 |4372. 8 |4526. 4 | |Dividend paid |-27. 5 |- |-20. 6 |- |-82. 4 | |Retained earnings carried forward |4291. 7 |4476. 2 |4153. 9 |4372. 8 |4444 | Table 1. 1 Table of Financial Summary & Highlights [pic] Graph 1. 1 Graph of Sales in 5 years [pic] Graph 1. Graph of Net Income/Loss in 5 years In the financial year 2007, the weakened industry state of affairs and the cumulative impact of various legacy issues had adversely affected PROTON during the financial year under review. Domestic sales volume for the period declined by 46. 8% to 88,635 units in comparison to the 166,656 units recorded in the previous financial year. PROTON's market share in Malaysia also declined to 29. 7% during the financial year compared to 39. 1% in the previous year, due to persistent competitive pressures w ithin the automotive sector. Such conditions and circumstances have led PROTON to a net loss after tax of RM590 million on a turnover of RM4. billion, as compared to the previous year's results of a net profit after tax of RM46 million on a turnover of RM7. 8 billion. The Group's losses for this financial year were also accentuated by various provisions, which included right-sizing costs incurred by a foreign subsidiary, higher component and raw material costs as well as the impact of legacy issues such as additional expenditure recognized in respect of vendor claims for previous years' project development costs and settlement of onerous contractual obligations previously committed. In addition, accounting adjustments to PROTON's deferred tax assets also adversely impacted the financial results. Accordingly, for the financial year ended 31 March 2009, PROTON recorded a loss after tax of RM301. million albeit on the back of improved revenue of RM6. 5 billion. This decline was largely due to the one-off exceptional provision for the impairment of property, plant and equipment and inventory write-down for certain models impacted by declining demand. Additionally, PROTON’s financial performance for the second half of the financial year was also adversely affected by the accelerated amortization of dies and jigs for certain models as well as higher commodity prices, increased costs of components and raw materials which arose from higher foreign currency exchange rates, particularly, the Japanese Yen and the US Dollar, coupled with allowance for doubtful debts.During the financial year 2011, the Group recorded a net profit of RM156 million (2010: RM219 million) which was lower than the previous financial year. The decrease was substantially due to higher losses from Lotus Group International Limited (‘LGIL’) whilst better contribution from the Proton cars business partly offset the decline. Growth in domestic sales volume, as well as introduction of models with better profit margins mainly accounted for the improved performance of Proton cars. In line with its transformation plans, LGIL incurred higher branding, marketing and restructuring costs in the rebuilding of the brand and improving production capabilities respectively. PROTON ranked second in terms of market share at 26%.With proper sales and marketing strategy combined with product launches of the Exora MC, Saga FL and Inspira, the performance in FY 10/11 was 3% higher at 162,012 units compared to 157,170 units in FY09/10. In terms of Service Marketing, more intense activities are being carried out to capture the â€Å"after warranty† customers in order to promote their visits to Proton EdarSdnBhd (PESB) service centres. Better values for money packages have been introduced to boost the said segment. In addition, tactical campaigns are also implemented every quarter to induce the element of surprise and enhance a ‘feel good’ sentiment among our customers. 5. Marketing Mix StrategiesIn Malaysia for the last 10 years, the car industry was practically taken over by Proton brand. 70 percent of vehicle sold are Proton sales. Some 25 other manufacturers compete for the remaining 30 percent. The previous best selling car like Nissan Sunny was totally wipe out almost overnight since Proton huge takeover in market sales more than 10 years ago. A marketing mix consists of four items or the four basic marketing mix tools that is product, price, place and promotion. This tools make up the marketing or advertising programs a company uses to entice consumers into purchasing specific types of products. Successful strategies typically maximize each piece of the marketing mix.Many people think a product is tangible, but a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information and ideas, (Kotler , 2012). In PROTONcontex, product refers to cars that Proton produce like Proton Saga, Proton Iswara, Proton Wira, Proton Satria, Proton Perdana, Proton Tiara, Proton Putra, Proton Savvy, Proton Gen2, Proton Persona, Proton Exora and Proton Inspira. PROTON offer unquestionably the best warranty package of any manufacturer and the most important part being the power train warranty, which guarantees the engine and transmission assemblies against failure for six years.The PROTON Invention and Innovation Competition (PICC) which was established in 2009 is an annual events which enables PROTON staff to generate new ideas and interest in creating next generation cars and also for employee to feel that their ideas and contribution are valued by the company. In marketing mix, price is the amount of money charged for each item. Before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. There usually is a tradeoff between product qua lity and price, so price is an important variable in positioning. Because of inherent tradeoffs between marketing mixelements, pricing will depend on other product, distribution and promotion decisions.PROTON car has varieties types of car price according to their models offered. Generally consumers feel that the prices of PROTON’s products are affordable as compared with other brands in the category with which it compete. Pricing for PROTON car will eventually affects other marketing mix elements such as product features, distribution channel decisions and the aggressively promotion held nationwide. Place is the location at which customer purchases the product, including stores and websites. Proton has two distribution channels which are PROTON EDAR and EON. With this two distribution channels all prospect customer can easily accessible as it can be reached in all major towns in Malaysia.Besides that PROTON also opened a branch at another countries like China, Thailand, Indo nesia, Singapore, Australia and United Kingdom. China In 2010, China continued to record robust growth with 18. 1 million vehicles sold which represent 33% increase over 2009. The growth was mainly powered by favourable government incentives, urban economic development and China’s stimulus package to boost the economy. PROTON expect China’s long term growth to remain intact and continue in the next few years due to the current low motorisation rate and buoyant economy. CAAM (China Association of Automotive Manufacturers) expects China’s TIV to reach 20 milion units in 2011. Thailand PROTON continues to make headway in the Thai market with strategy of practical design at affordable prices.The Proton Exora which was introduced in December 2009 was voted as a Top 10 model by Bangkok Post for the year 2010. In 2010, PROTON also saw the introduction of Saga FL in the market, competing heads on with Eco cars. Currently, through PROTON Thailand distributor, Phranakorn Auto Sales Co. , Ltd (PAS), PROTON has network of 40 dealers (all 3S outlets) throughout Thailand. Indonesia PT Proton Edar Indonesia (PT PEI) was established on 16 August 2002 but commenced full operations on 16 March 2007, as part of PROTON’s brand expansion and AMLO strategies to spread out its presence intensely and dynamically. PT PEI till end 2010 offered the Indonesian market seven attractive models to target the different segments.The models are Savvy, launched in July 2007, that received 2 Awards for Best City Car from Majalah Mobil Motor and Auto Bild Indonesia, the Gen-2 and Neo also launched in 2007 with the more sporty and stylish outlook within the hatchback categories and not forgetting the highly comfortable and functional mini sedan class, the Gen-2, Persona and Waja launched July 2007 and the Saga launched March 2009. Saga has won the â€Å"2009 Best Budget Sedan† awarded by Indonesia Otomotif Awards. Singapore The new car market in Singapore is regul ated by the Certificate of Entitlement quota (CEO) which is issue by the Land Transport Authority (LTA). TIV has consistently outgrown the road space development which leads the LTA to introduce a drastic change in the formulation of quota supply.This new measure has created a drastic decline of quota supply and as a S$18,502 to S$47,604) within the year 2010 which is a ten year record high. Australia Over this period the Australian industry volume increased by 10. 5% compared to the previous year. Improved economic conditions and heavy promotion by industry competitors lead to an overall volume of 1. 035 million sales. The sales result was the second highest annual volume recorded in the Australian market. PROTON Cars Australia recorded a 16. 1% increase in sales on the back of the improved trading environment. The main sales increase came from the successful launch of the S16 (Saga) which was overwhelmingly accepted by the Australian public. United KingdomThe retail buyer segment saw a 7% decrease in sales and this would have been significantly lower had it not been supported by the government scrappage scheme which ended in the first half of 2010. High fuel prices and economic factors drove demand for smaller more fuel-efficient cars, with â€Å"B† segment (Supermini) vehicles accounting for 37% market share and diesel vehicles increased consumer demand for these models. Promotion is the communication method companies use to inform customers about goods and services. The very first promotion Proton used was to organize the car naming contest, and it was from here that a certain brand belonging patriotism towards Proton SAGA name was instill among Malaysian.The government itself also relentlessly pursue the promotion of Proton car on a nationwide scale with the Prime Minister launching almost every new model category in the Proton car lineage. This itself has been widely covered in all major newspaper for the benefit of market brand awareness. As in r ecently the Prime Minister as a prime mover in promoting PROTON cars have launched numerous world events namely the World Cup Golf ’99, and Le Tour De Langkawi, awarding a Proton car to its winners. The recent achievement of Malaysian athletes who had set and broken records in Kuala Lumpur 98XVI Commonwealth Games was also not forgotten, as the athletes were each awarded a Proton PERDANA.Besides this Proton through its marketing arm EON, have also been sponsoring world events to promote the car namely, FIFA/Coca Cola IXth World Youth Club, 34th International Youth Skill Olympics, Motor Rallying Activities and the Malaysia Thomas Cup team to restore the badminton glory. These intensive promotions especially at world function have nevertheless promoted Proton Proton cars to a vast majority of people in Malaysia as well as overseas. Marketing mix strategies concern either one item or the entire group. For example, product strategies may consist of selling brand new items or subs tituting goods for item already in the market. Prices can be extremely high to create a sense of exclusiveness or inexpensive. The place may be in-store or at special location, with wide ranging promotion using multiple methods. All four pieces of the marketing mix helps companies set the price for their goods and services.In economic term, the best price is at equilibrium, or the price at which consumers will buy the most products and the company will make the most profit. 6. Forecasting for the Near Future To say that a lot has happened recently to the world of automotive marketing and CRM would be an understatement. Since the days when marketing managers were schooled in the marketing mix of the four â€Å"Ps† — Product, Price, Place and Promotion — practitioners have applied these fundamentals in time- and battle-tested ways, ever honing their craft. Marketing as we have known it is undergoing a radical transformation as the internet plays an ever-increasing role in consumers' lives. For consumers, the internet has become the primary research tool used to determine the best car to purchase.And for Proton, it is now the path to reach and learn from these consumers — providing automotive professionals with a vastly better way to quantify and qualify the most important aspects of consumer attitudes, shopping behaviors, vehicle demand and the conversion of demand to sales. The internet has enabled customer acquisition techniques and efficiencies that were never before possible. Furthermore, it has enhanced the quality of intelligence and accelerated its availability. Given the power that these changes have ushered in, we can no longer rely on the traditional â€Å"P's†, lest we fall victim to what marketing guru Ted Levitt referred to as â€Å"marketing myopia. † The fundamentals are no longer adequate to effectively win and keep consumers and, as such, a powerful new entrant — a fifth ‘P' — has eme rged in the marketing model: Process.Process calls for grounding tactical and strategic marketing decisions in the insights that can be drawn from online consumer data and leveraged across the predecessor Ps. With Process, online data regarding consumer preferences and shopping behavior is used to precisely pinpoint, measure and analyze consumer activity and build more effective marketing programs that cost-effectively increase sales and profit per vehicle. With more than two-thirds of new vehicle buyers going online to research purchases before buying a new vehicle, insights derived from these data can be used to develop highly customized marketing programs geared toward consumers' specific purchasing behavior.In short, Process, powered by online data, enables companies to quickly optimize the return on their marketing investments and drive overall marketing efficiency. It is no longer enough to place a product and price and promote it; instead, marketers must ‘connect the do ts' and utilize data to its fullest advantage to transform the way they identify and reach potential buyers. There

Herbert Mullin Criminal Profile Essay

Mullin Herbert Mullin was born in Salina California which happens to be the anniversary of the 1906 San Francisco earthquake as well as Einstein’s death. He was the youngest between him and his sibling, Patricia. He was raised by both parents Jean and Bill Mullin. He didn’t have any problems in school he was popular and physically attractive. He had a good childhood but through his life span he made a lot of wrong decisions that includes drug abuse which aggravated schizophrenia. In high school he had a lot of friends and was quite popular. He played football and had a steady relationship and was voted most likely to succeed. At the age of eighteen he attended Cabrillo College to study engineering. In the summer of 1967 he graduated with a two year degree in road engineering and enrolled at San Jose State College change his major to philosophy and took on the hippie lifestyle. At the age of twenty-one In June 1965 people began to think that his sanity was deteriorating due to the fact that he built a shrine in his bedroom to Dean, his friend that was killed in a car accident the summer after graduation. At the age of nineteen he first experienced LSD which lead him to experimenting more with marijuana and LSD. At the age of twenty one he was arrested for possession of marijuana. At the age of 21 at a family dinner he started showing signs of schizophrenia which was aggravated by drug abuse. At the age of twenty two Herbert Mullin began treatment as a resident of the community drug abuse prevention center in Santa Cruz. Later that year Herbert Mullin was committed to the psychiatric ward of San Luis Obispo County General Hospital because with is mental disorder he was a danger to others, himself and gravely disabled. A month later he was diagnosed as a paranoid schizophrenic. He was not one that cared to take his medication. In the summer of 1970 he was diagnosed as a schizo-affective schizophrenia. In 1970 he began blaming his parents for his illness and in result took them out of his will. Herbert killed people believing that if he started to kill people it will lessen the chances of another hurricane happening in his area. He did this by only killing random Caucasians from the age of 4 to 72. He bought his materials to the crime scene such as a gun, knife, and baseball bat. He was a psychotic visionary. Mullin had no developmental problems according to Erikson. He went through all the stages where he experience love and finding out what personality he wants to embrace. This is the point and time when he realizes that he is a bisexual. The motivation behind it seems to be the fact that he was born the day that Albert Einstein died and the anniversary of San Francisco Earthquake. Freud would have said that he is anticathexis because he gives off the sense that his ego is blocking the socially unacceptable needs of id. Mullin for example when he found out that his target moved he went after him and killed him as planned. Afterwards he couldn’t resist the urge to go back and kill the messenger who could have been a witness in the killing incident that happened before her and her family. Bibliography * Watts, Vernetta. â€Å"Californian Guilty in 10 Murder Cases. (1973, August 20). New York Times, P. 10. † Mullin, Herbert. N. P. , n. d. Web. 09 May 2013. * Santa Cruz Serial Killer, Herbert Mullin, Denied Parole – Central Coast News KION/KCBA. † Santa Cruz Serial Killer, Herbert Mullin, Denied Parole – Central Coast News KION/KCBA. 13 May 2013 * Freudian  Theory. † About. com Psychology. N. P. , n. d. Web. 16 May 2013.